客戶:GROWORTH CONSUTING
服務:品牌形象形象網頁
格若諮詢 GROWORTH CONSULTING 是一家專門協助企業處理勞資協調與制度建構的專業諮詢公司。品牌標誌中的「GC」字首不僅是名稱的縮寫,更巧妙融合於 Logo 造型之中,象徵格若的核心精神。
「GC」之間的交會空間代表了格若的主體意象,象徵勞資雙方在其中溝通、對話與共榮;其造型宛如羅馬柱,隱含共和、共議之意;又似演講臺,蘊含話語權、領導力、公信力與影響力的多重意涵。
一列列流動且溫潤的線條,象徵規範、文本與契約,由文字組構而成的邏輯體系轉化為可感的形狀。外方內圓的造型語彙,展現對外的紀律與對內的通情達理,也寓意著格若協助企業在「情、理、法」之間取得平衡,實現和諧共處。
我們亦藉由視覺設計將文本與制度轉譯為抽象幾何語彙,建構出如認知框架般的空間系統——既有規範的實體輪廓,也保留詮釋的彈性。這正如格若為勞資雙方搭建的互動舞台:一座既清晰又曖昧、既剛性又柔性的精神殿堂,承載著企業與人的互信與尊重,儼然是一種無形卻堅實的秩序美學。
GROWORTH CONSULTING is a professional firm specializing in labor relations and organizational system development. The company's logo incorporates the initials “GC,” not merely as an abbreviation, but as a visual embodiment of its core philosophy.
The intersectional space between the letters “G” and “C” symbolizes the essence of GROWORTH: a bridge for dialogue, negotiation, and mutual prosperity between labor and capital. The form resembles Roman columns, evoking a sense of republic and consensus. It also echoes the silhouette of a podium, suggesting speech, leadership, credibility, and influence.
he gentle, flowing lines illustrate how standards, contracts, and texts are constructed through sequences of language and transformed into visual forms. The design—rigid on the outside yet soft within—signifies external discipline with internal empathy. It also reflects GROWORTH’s role in harmonizing sentiment, reason, and law, helping organizations find equilibrium between systems and people.
Through visual design, we translate abstract concepts, texts, and regulations into geometric spatial expressions—metaphorical cognitive frameworks that GROWORTH helps businesses construct. These spaces embody both clear structure and interpretative flexibility. They serve as a stage for labor-management relations—one that is at once tangible and intangible, strict yet flexible—like a sacred hall that commands invisible respect, offering a refined sense of order and dignity.
網站以三段動態作為敘事骨架:開場的柔和線條自邊界緩緩聚合,象徵規範由文本而生;中段「GC」在交會處構築如羅馬柱的結構,化作勞資對話的講台;尾段空間框架展開,外方內圓的幾何語彙在光影中建立可感的秩序。全站以理性格線與溫潤曲線相互牽引,將制度與溝通轉譯為舞台場景,讓勞資在清晰與彈性之間,感受格若對「情・理・法」的平衡詮釋。
The site unfolds through three motion sequences: soft lines gather from the edges—standards born from text; the intersecting “GC” forms column-like structures—a podium for labor-management dialogue; finally, the spatial frame opens—an outward square with an inward circle that establishes a tangible sense of order. A rational grid and gentle curves work in counterpoint, translating systems and communication into a stage where clarity and flexibility coexist—GROWORTH’s balanced reading of empathy, reason, and law.
Client : GROWORTH CONSULTING
Directed by : Will Chang
Website : GROWORTH CONSULTING
Planner : Will Chang
Designer : Will Chang
Engineer : CHANG,YU-HSUN